Empowering African voices.Building global brandsand cultural ambassadors.
In partnership with
Virgin Music GroupAfrican independent artists, built as cultural brands.
rain.labs
A cultural company, not an agency
rain.labs builds African independent artists into globally relevant cultural brands.
Culture never stands still. People’s stories, their motivation and passion constantly evolve. Only by staying close to these stories can we create cultures and experiences people truly care about.
By fully understanding culture, we help African musicians and brands to become part of the conversation, globally.
Capabilities
Four pillars, one ecosystem
Pillar 01
Label Services
Pillar 02
Artist Development
Pillar 03
Global Distribution
Pillar 04
Commercial and Partnerships
Live & partnerships
Experiences
Shows, brand rooms and writing camps: the live and partnership side of the pipeline.
Selected work
Success stories
Artists we’ve built with, and the projects we have amplified.
01 / 052024 · Africa / London / New York / Los Angeles
Stefflon Don
A debut-album DSP campaign led across Africa and co-run in the UK and US, multi-territory YouTube Music out-of-home, four playlist covers and 400k+ first-week streams.
